Palantir chief executive Alex Karp. (Credit: Eric Millette for Forbes)
By Andy Greenberg and Ryan Mac
Since rumors began to spread that a startup called Palantir helped to
kill Osama bin Laden, Alex Karp hasn’t had much time to himself.
On one sun-baked July morning in Silicon Valley Palantir’s lean
45-year-old chief executive, with a top-heavy mop of frazzled hair,
hikes the grassy hills around Stanford University’s massive satellite
antennae known as the Dish, a favorite meditative pastime. But his
solitude is disturbed somewhat by “Mike,” an ex-Marine–silent, 6 foot 1,
270 pounds of mostly pectoral muscle–who trails him everywhere he goes.
Even on the suburban streets of Palo Alto, steps from Palantir’s
headquarters, the bodyguard lingers a few feet behind.
“It puts a massive cramp on your life,” Karp complains, his
expression hidden behind large black sunglasses. “There’s nothing worse
for reducing your ability to flirt with someone.”
Karp’s 24/7 security detail is meant to protect him from extremists
who have sent him death threats and conspiracy theorists who have called
Palantir to rant about the Illuminati. Schizophrenics have stalked Karp
outside his office for days at a stretch. “It’s easy to be the focal
point of fantasies,” he says, “if your company is involved in realities
like ours.”
Palantir lives the realities of its customers: the NSA, the FBI and
the CIA–an early investor through its In-Q-Tel venture fund–along with
an alphabet soup of other U.S. counterterrorism and military agencies.
In the last five years Palantir has become the go-to company for mining
massive data sets for intelligence and law enforcement applications,
with a slick software interface and coders who parachute into clients’
headquarters to customize its programs. Palantir turns messy swamps of
information into intuitively visualized maps, histograms and link
charts. Give its so-called “forward-deployed engineers” a few days to
crawl, tag and integrate every scrap of a customer’s data, and Palantir
can elucidate problems as disparate as terrorism, disaster response and
human trafficking.
Palantir’s advisors include Condoleezza Rice and former CIA director
George Tenet, who says in an interview that “I wish we had a tool of its
power” before 9/11. General David Petraeus, the most recent former CIA
chief, describes Palantir to FORBES as “a better mousetrap when a better
mousetrap was needed” and calls Karp “sheer brilliant.”
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Among those using Palantir to connect the dots are the
Marines, who have deployed its tools in Afghanistan for forensic
analysis of roadside bombs and predicting insurgent attacks. The
software helped locate Mexican drug cartel members who murdered an
American customs agent and tracked down hackers who installed spyware on
the computer of the Dalai Lama. In the book The Finish ,
detailing the killing of Osama bin Laden, author Mark Bowden writes that
Palantir’s software “actually deserves the popular designation Killer
App.”
And now Palantir is emerging from the shadow world of spies and
special ops to take corporate America by storm. The same tools that can
predict ambushes in Iraq are helping pharmaceutical firms analyze drug
data. According to a former JPMorgan Chase staffer, they’ve saved the
firm hundreds of millions of dollars by addressing issues from
cyberfraud to distressed mortgages. A Palantir user at a bank can, in
seconds, see connections between a Nigerian Internet protocol address, a
proxy server somewhere within the U.S. and payments flowing out from a
hijacked home equity line of credit, just as military customers piece
together fingerprints on artillery shell fragments, location data,
anonymous tips and social media to track down Afghani bombmakers.
Those tools have allowed Palantir’s T-shirted twentysomethings to woo
customers away from the suits and ties of IBM, Booz Allen and Lockheed
Martin with a product that deploys faster, offers cleaner results and
often costs less than $1 million per installation–a fraction of the
price its rivals can offer. Its commercial clients–whose identities it
guards even more closely than those of its government customers–include
Bank of America and News Corp. Private-sector deals now account for
close to 60% of the company’s revenue, which FORBES estimates will hit
$450 million this year, up from less than $300 million last year. Karp
projects Palantir will sign a billion dollars in new, long-term
contracts in 2014, a year that may also bring the company its first
profits.
The bottom line: A CIA-funded firm run by an eccentric philosopher
has become one of the most valuable private companies in tech, priced at
between $5 billion and $8 billion in a round of funding the company is
currently pursuing. Karp owns roughly a tenth of the firm–just less than
its largest stakeholder, Peter Thiel, the PayPal and Facebook
billionaire. (Other billionaire investors include Ken Langone and hedge
fund titan Stanley Druckenmiller.) That puts Karp on course to become
Silicon Valley’s latest billionaire–and Thiel could double his
fortune–if the company goes public, a possibility Karp says Palantir is
reluctantly considering.
The biggest problem for Palantir’s business may be just how well its
software works: It helps its customers see too much. In the wake of NSA
leaker Edward Snowden’s revelations of the agency’s mass surveillance,
Palantir’s tools have come to represent privacy advocates’ greatest
fears of data-mining technology — Google-level engineering applied
directly to government spying. That combination of Big Brother and Big
Data has come into focus just as Palantir is emerging as one of the
fastest-growing startups in the Valley, threatening to contaminate its
first public impressions and render the firm toxic in the eyes of
customers and investors just when it needs them most.
“They’re in a scary business,” says Electronic Frontier Foundation
attorney Lee Tien. ACLU analyst Jay Stanley has written that Palantir’s
software could enable a “true totalitarian nightmare, monitoring the
activities of innocent Americans on a mass scale.”
Karp, a social theory Ph.D., doesn’t dodge those concerns. He sees
Palantir as the company that can rewrite the rules of the zero-sum game
of privacy and security. “I didn’t sign up for the government to know
when I smoke a joint or have an affair,” he acknowledges. In a company
address he stated, “We have to find places that we protect away from
government so that we can all be the unique and interesting and, in my
case, somewhat deviant people we’d like to be.”
Palantir boasts of technical safeguards for privacy that go well
beyond the legal requirements for most of its customers, as well as a
team of “privacy and civil liberties engineers.” But it’s Karp himself
who ultimately decides the company’s path. “He’s our conscience,” says
senior engineer Ari Gesher.
The question looms, however, of whether business realities and
competition will corrupt those warm and fuzzy ideals. When it comes to
talking about industry rivals, Karp often sounds less like Palantir’s
conscience than its id. He expressed his primary motivation in his July
company address: to “kill or maim” competitors like IBM and Booz Allen.
“I think of it like survival,” he said. “We beat the lame competition
before they kill us.”
***
KARP SEEMS TO enjoy listing reasons he isn’t
qualified for his job. “He doesn’t have a technical degree, he doesn’t
have any cultural affiliation with the government or commercial areas,
his parents are hippies,” he says, manically pacing around his office as
he describes himself in the third person. “How could it be the case
that this person is cofounder and CEO since 2005 and the company still
exists?”
The answer dates back to Karp’s decades-long friendship with Peter
Thiel, starting at Stanford Law School. The two both lived in the
no-frills Crothers dorm and shared most of their classes during their
first year, but held starkly opposite political views. Karp had grown up
in Philadelphia, the son of an artist and a pediatrician who spent many
of their weekends taking him to protests for labor rights and against
“anything Reagan did,” he recalls. Thiel had already founded the
staunchly libertarian Stanford Review during his time at the university
as an undergrad.
“We would run into each other and go at it … like wild animals on the
same path,” Karp says. “Basically I loved sparring with him.”
With no desire to practice law, Karp went on to study under Jurgen
Habermas, one of the 20th century’s most prominent philosophers, at the
University of Frankfurt. Not long after obtaining his doctorate, he
received an inheritance from his grandfather, and began investing it in
startups and stocks with surprising success. Some high-net-worth
individuals heard that “this crazy dude was good at investing” and began
to seek his services, he says. To manage their money he set up the
London-based Caedmon Group, a reference to Karp’s middle name, the same
as the first known English-language poet.
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Back in Silicon Valley Thiel had cofounded PayPal and
sold it to eBay in October 2002 for $1.5 billion. He went on to create a
hedge fund called Clarium Capital but continued to found new companies:
One would become Palantir, named by Thiel for the Palantiri seeing
stones from J.R.R. Tolkien’s Lord of the Rings, orbs that allow the
holder to gaze across vast distances to track friends and foes.
In a post-9/11 world Thiel wanted to sell those Palantiri-like powers
to the growing national security complex: His concept for Palantir was
to use the fraud-recognition software designed for PayPal to stop
terrorist attacks. But from the beginning the libertarian saw Palantir
as an antidote to–not a tool for–privacy violations in a society
slipping into a vise of security. “It was a mission-oriented company,”
says Thiel, who has personally invested $40 million in Palantir and
today serves as its chairman. “I defined the problem as needing to
reduce terrorism while preserving civil liberties.”
In 2004 Thiel teamed up with Joe Lonsdale and Stephen Cohen, two
Stanford computer science grads, and PayPal engineer Nathan Gettings to
code together a rough product. Initially they were bankrolled entirely
by Thiel, and the young team struggled to get investors or potential
customers to take them seriously. “How the hell do you get them to
listen to 22-year-olds?” says Lonsdale. “We wanted someone to have a
little more gray hair.”
Enter Karp, whose Krameresque brown curls, European wealth
connections and Ph.D. masked his business inexperience. Despite his
nonexistent tech background, the founders were struck by his ability to
immediately grasp complex problems and translate them to nonengineers.
Lonsdale and Cohen quickly asked him to become acting CEO, and as
they interviewed other candidates for the permanent job, none of the
starched-collar Washington types or M.B.A.s they met impressed them.
“They were asking questions about our diagnostic of the total available
market,” says Karp, disdaining the B-school lingo. “We were talking
about building the most important company in the world.”
While Karp attracted some early European angel investors, American
venture capitalists seemed allergic to the company. According to Karp,
Sequoia Chairman Michael Moritz doodled through an entire meeting. A
Kleiner Perkins exec lectured the Palantir founders on the inevitable
failure of their company for an hour and a half.
Palantir was rescued by a referral to In-Q-Tel, the CIA’s venture
arm, which would make two rounds of investment totaling more than $2
million. (See our sidebar on In-Q-Tel’s greatest hits. )
“They were clearly top-tier talent,” says former In-Q-Tel executive
Harsh Patel. “The most impressive thing about the team was how focused
they were on the problem … how humans would talk with data.”
That mission turned out to be vastly more difficult than any of the
founders had imagined. PayPal had started with perfectly structured and
organized information for its fraud analysis. Intelligence customers, by
contrast, had mismatched collections of e-mails, recordings and
spreadsheets.
To fulfill its privacy and security promises, Palantir needed to
catalog and tag customers’ data to ensure that only users with the right
credentials could access it. This need-to-know system meant classified
information couldn’t be seen by those without proper clearances–and was
also designed to prevent the misuse of sensitive personal data.
But Palantir’s central privacy and security protection would be what
Karp calls, with his academic’s love of jargon, “the immutable log.”
Everything a user does in Palantir creates a trail that can be audited.
No Russian spy, jealous husband or Edward Snowden can use the tool’s
abilities without leaving an indelible record of his or her actions.
From 2005 to 2008 the CIA was Palantir’s patron and only customer,
alpha-testing and evaluating its software. But with Langley’s
imprimatur, word of Palantir’s growing abilities spread, and the motley
Californians began to bring in deals and recruits. The philosopher Karp
turned out to have a unique ability to recognize and seduce star
engineers. His colleagues were so flummoxed by his nose for technical
talent that they once sent a pair of underwhelming applicants into a
final interview with Karp as a test. He smelled both out immediately.
A unique Palantir culture began to form in Karp’s iconoclast image.
Its Palo Alto headquarters, which it calls “the Shire” in reference to
the homeland of Tolkien’s hobbits, features a conference room turned
giant plastic ball pit and has floors littered with Nerf darts and dog
hair. (Canines are welcome.) Staffers, most of whom choose to wear
Palantir-branded apparel daily, spend so much time at the office that
some leave their toothbrushes by the bathroom sinks.
Karp himself remains the most eccentric of Palantir’s eccentrics. The
lifelong bachelor, who says that the notion of settling down and
raising a family gives him “hives,” is known for his obsessive
personality: He solves Rubik’s cubes in less than three minutes, swims
and practices the meditative art of Qigong daily and has gone through
aikido and jujitsu phases that involved putting cofounders in holds in
the Shire’s hallways. A cabinet in his office is stocked with vitamins,
20 pairs of identical swimming goggles and hand sanitizer. And he
addresses his staff using an internal video channel called KarpTube,
speaking on wide-ranging subjects like greed, integrity and Marxism.
“The only time I’m not thinking about Palantir,” he says, “is when I’m
swimming, practicing Qigong or during sexual activity.”
In 2010 Palantir’s customers at the New York Police Department
referred the company to JPMorgan, which would become its first
commercial customer. A team of engineers rented a Tribeca loft, sleeping
in bunk beds and working around the clock to help untangle the bank’s
fraud problems. Soon they were given the task of unwinding its toxic
mortgage portfolio. Today Palantir’s New York operation has expanded to a
full, Batman-themed office known as Gotham, and its lucrative
financial-services practice includes everything from predicting
foreclosures to battling Chinese hackers.